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| Qualification Title | Professional Certificate in Marketing |
|---|---|
| Duration | 3 to 4 months |
| Class Mode | On Campus / Online |
| To encourage Entrepreneurship in Sri Lanka |
| To provide basic knowledge in Marketing |
| To motivate people to start, manage and expand their business |
| An entry qualification to people who wanted to develop their in career in marketing |
| Unit Title | ||
|---|---|---|
| The Concept & Process of Marketing | ||
| Markets & Marketing | ||
| The Marketing Process | ||
| Customer Focus | ||
| Segmentation, Targeting, Positioning | ||
| The Marketing Environment | ||
| Customers, Buyers, Clients & Consumers | ||
| Marketing Segmentation & Positioning | ||
| The Extended Marketing Mix | ||
| Product | ||
| New Product Development | ||
| Place | ||
| Pricing | ||
| Promotion | ||
| Selling & Direct Marketing | ||
| Marketing Segments & Contexts | ||
| Types of Market | ||
| Services Marketing | ||
| International Marketing |
| Students after O/L |
| Marketing Professionals |