0117 455 665
Qualification Title | Professional Certificate in Marketing |
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Duration | 3 to 4 months |
Class Mode | On Campus / Online |
To encourage Entrepreneurship in Sri Lanka |
To provide basic knowledge in Marketing |
To motivate people to start, manage and expand their business |
An entry qualification to people who wanted to develop their in career in marketing |
Unit Title | ||
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The Concept & Process of Marketing | ||
Markets & Marketing | ||
The Marketing Process | ||
Customer Focus | ||
Segmentation, Targeting, Positioning | ||
The Marketing Environment | ||
Customers, Buyers, Clients & Consumers | ||
Marketing Segmentation & Positioning | ||
The Extended Marketing Mix | ||
Product | ||
New Product Development | ||
Place | ||
Pricing | ||
Promotion | ||
Selling & Direct Marketing | ||
Marketing Segments & Contexts | ||
Types of Market | ||
Services Marketing | ||
International Marketing |
Students after O/L |
Marketing Professionals |